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Online ISSN: 0976-8998

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Web 2.0 Implementation in the Applied Bitola Museum

Pargovski Jove, Irena Ruzin and Aleksandra Lozanovska
The Cultural Heritage Protection Office of Republic of Macedonia Gjuro Gjakovic No 61, Skopje 1000, Macedonia, Program director at NI Institute and Museum Bitola Republic of Macedonia, Kliment Ohridski bb, Bitola 7000 Macedonia

Abstract: In the document on Web 2.0 Strategies for Bitola, the authors shared the strategies they have implemented in Bitola. The project began in 2010 and has already proven a successful marketing tool. The authors witnessed an increase in the number of visitors, a higher level of communication, and a more positive public image of the museum

Keywords: Web 2.0, Museum, Social Media, Facebook Web 2.0 Implementation in the Applied Bitola Museum

DOI:https://doi.org/10.6025/jitr/2023/14/4/102-109

Full_Text PDF 1.47 MB Download: 22 times

References:

[1] http://icom.museum, International Council of Museums.

[2] Kelly, Lynda., (2010). How WEB 2.0 Is Changing the Nature of Museum Work. Retrieved from http://museumstudies.si.edu/webcast_052110.html.

[3] Musser, John, O’Reilly, Tim, & the O’Reilly Radar Team. Web 2.0 - Principles and Best Practices.

[4] Vogelsang, A., Minder, B. Audience+: A Holistic Approach to Developing Social Media Guidelines for Swiss Museums. In J.Trant and D. Bearman (Eds.), Museums and the Web 2011: Proceedings. Toronto: Archives & Museum Informatics. Published March 31, 2011.

[5] http://www.socialbakers.com

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