@article {370,
	title = {Research on factors affecting farmers{\textquoteright} network information consumption},
	journal = {Journal of Digital Information Management},
	volume = {11},
	year = {2013},
	note = {Export Date: 10 July 2014},
	month = {2013},
	pages = {33 - 38},
	abstract = {Research on farmers{\textquoteright} network information consumption behavior is an important issue, which cannot be avoided in Chinese rural informatization construction. Logit model is used to research the factors affecting farmers{\textquoteright} network information consumption, and the conclusions are as follows: 1) there are a number of factors affecting farmers{\textquoteright} consumption by using modern network information media; 2) environmental characteristics is the main factor affecting farmers{\textquoteright} information consumption via modern network information; 3) younger farmers more often use modern network information media; 4) farmers have a clear purpose by using modern network information media in information consumption, that is, to gain benefits by the use of information. The conclusions of this study will provide a reference for the government to solve the problem in the current informatization construction.},
	keywords = {Consumption behavior, Farmers, Information consumption, Network},
	url = {http://www.scopus.com/inward/record.url?eid=2-s2.0-84879070031\&partnerID=40\&md5=afb20649e0143ffa20b16c6c7f385bb8},
	author = {Meng, H. and Ge, X. and Xie, M.}
}
