01562nas a2200145   4500008004100000245007400041210006900115260001200184300001000196490000700206520108300213100003301296700003101329856005601360       2019                        eng d00aWebsite Localisation in the Corporate Context: A Spanish Perspective-0 aWebsite Localisation in the Corporate Context A Spanish Perspect  c02/2019  a34-430 v173 a<p>&nbsp;Diverse factors such as the development of globalisation processes and an ever-changing economic environment are encouraging companies to access external markets. Localisation, the activity that makes a certain product –for example, a websitelinguistically and culturally appropriate for a particular country and language, is an extremely valuable tool for companies who want to pursue internationalisation strategies. In Spain, small and medium enterprises (SMEs) make up over 99% of the country’s business structure. However, the localisation of their websites is often deficient. An analysis of 70 Spanish SME corporate websites was performed with the purpose of assessing the degree and characteristics of website localisation in the SME sector in Spain. It was found out that the web presence of Spanish SMEs presents serious deficiencies and that the contents offered on their websites are often poorly localised, if at all. The information gathered enabled us to put forward a series of practical recommendations for SME corporate website localisation.</p>
1 aOlvera-Lobo, María, Dolores1 aCastillo-Rodríguez, Celia  uhttp://dline.info/fpaper/jdim/v17i1/jdimv17i1_4.pdf00425nas a2200121   4500008004100000245007300041210006900114260001200183490000700195100003300202700003100235856003700266       2019                        eng d00aWebsite Localisation in the Corporate Context: A Spanish Perspective0 aWebsite Localisation in the Corporate Context A Spanish Perspect  c02/20190 v191 aOlvera-Lobo, María, Dolores1 aCastillo-Rodríguez, Celia  uhttps://dline.info/newl/node/708