A Study on the Impact of Perception on Customer intention to adopt and use Sustainable Insurance
Rudrappa Shashidhar, Ashokkumar V Paled, Shreeshaila P Vijayapur
Transactions on Economic and Business Models, Vol. 1, No. 1, 2025.
DOI: https://doi.org/10.6025/tbem/2025/1/1/14-23
Link: https://www.dline.info/tebm/fulltext/v1n1/tebmv1n1_2.pdf
Abstract:
Sustainability is gaining traction across various domains and societies as they evolve and develop while considering societal and environmental concerns. This trend is also making its way into the insurance sector. As insurance companies strive to remain competitive, there is a growing focus on Environmental, Social, andGovernance (ESG) issues. To mitigate risks, these companies are implementing sustainable practices; however,
the real challenge lies in determining how willing customers are to embrace and adopt sustainable
insurance. This paper has been crafted to tackle these issues, considering several key factors influencing the
adoption of sustainable insurance, including awareness of sustainable insurance, customer perceptions towards
insurance, and the insurance companies themselves. The purpose is to analyze the adoption and utilization
of sustainable insurance by evaluating customer perceptions and awareness. A survey was conducted
among insurance clients in Karnataka, India, to assess their acceptance of sustainable insurance. Utilizing
regression analysis, a connection was identified among the variables; the findings highlight the importance of
increasing customer awareness and encouraging the adoption of sustainable insurance practices.