Emergent semantics in personalized multimedia content

Authoring of personalized multimedia content can be considered as a process consisting of selecting, composing; and assembling media elements into coherent multimedia presentations that meet the user's or user group's preferences, interests, current situation, and environment. In the approaches we find today, media items and semantically rich metadata information are used for the selection and composition task. However, most valuable semantics for the media elements and the resulting multimedia content that emerge with and in the authoring process are not considered any further. This means that the effort for semantically enriching media content comes to a sudden halt in the created multimedia document - which is very unfortunate. In this paper, we propose with the SemanticMM4U framework an integrated approach for deriving and exploiting multimedia semantics that arise with and from the creation of personalized multimedia content and make it available for further use and applications. In this approach, not only the metadata are considered that are semantically evolving from the media elements of the newly created presentation. Also the actual usage of media elements for the authoring can emerge new semantics of the single media elements employed. In the application domain of authoring of digital photo albums we show where and how semantics emerge in the authoring process and how these contribute to an even richer media content pool, both for single media and also for the composition and its later use.