Intellectual Capital as a Core Competency for Competitive Advantage: A Case Study-

Title Intellectual Capital as a Core Competency for Competitive Advantage: A Case Study-
Publication TypeJournal Article
Year of Publication2018
AuthorsMalkawi, NMM, Omari, KAl, ,
JournalJournal of Digital Information Management
Volume16
Issue4
Start Page192
Pagination192-202
Date Published08/2018
Type of ArticleResearch
Abstract

This paper aimed to study intellectual capital as a core competency for competitive advantage at pharmaceutical companies in Jordan. To complete the study, a case study was instituted by analyzing the responses of the pharmaceutical companies; the data collected were analyzed with a statistical package. The study concluded some results, the most appearing were; pharmaceutical companies depend on intellectual capital at a high level, competitive advantage also high, and there is a significant statistical effect of intellectual capital on competitive advantage as a whole and on all its indicators (leadership, human recourse, innovation, processes, and financial excellence) at (α ≤ 0.00). Researchers recommend pharmaceutical companies management and staff to reinforce using intellectual capital at all levels and functions and use it as a main source for competitive advantage in all its areas.

URLhttp://dline.info/fpaper/jdim/v16i4/jdimv16i4_4.pdf
DOI10.6025/jdim/2018/16/4/192-202
Refereed DesignationRefereed

Collaborative Partner

Institute of Electronic and Information Technology (IEIT)

Collaborative Partner

Collaborative Partner