| Title | Intellectual Capital as a Core Competency for Competitive Advantage: A Case Study- |
| Publication Type | Journal Article |
| Year of Publication | 2018 |
| Authors | Malkawi, NMM, Omari, KAl, , |
| Journal | Journal of Digital Information Management |
| Volume | 16 |
| Issue | 4 |
| Start Page | 192 |
| Pagination | 192-202 |
| Date Published | 08/2018 |
| Type of Article | Research |
| Abstract | This paper aimed to study intellectual capital as a core competency for competitive advantage at pharmaceutical companies in Jordan. To complete the study, a case study was instituted by analyzing the responses of the pharmaceutical companies; the data collected were analyzed with a statistical package. The study concluded some results, the most appearing were; pharmaceutical companies depend on intellectual capital at a high level, competitive advantage also high, and there is a significant statistical effect of intellectual capital on competitive advantage as a whole and on all its indicators (leadership, human recourse, innovation, processes, and financial excellence) at (α ≤ 0.00). Researchers recommend pharmaceutical companies management and staff to reinforce using intellectual capital at all levels and functions and use it as a main source for competitive advantage in all its areas. |
| URL | http://dline.info/fpaper/jdim/v16i4/jdimv16i4_4.pdf |
| DOI | 10.6025/jdim/2018/16/4/192-202 |
| Refereed Designation | Refereed |




